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Owala makes a water bottle designed to be functional and easy to use.

Tote Beauty Co creates all-natural, single-use hair styling products and thoughtful accessories designed for life on the go

Apteka Essentials makes natural skincare and grooming products, founded by Courtney and Jeffrey Grudzinski

Trelli makes naturally derived, clinically backed pain support formulas.

Lucky Daughters offers womenswear and accessories inspired by modern vintage style and effortless everyday elegance.

FilterBaby offers a faucet filter to remove chlorine and improve your skincare routine.

MERIT makes well-edited beauty essentials that are meant to be safe for body, skin, and planet.

Hydroflask makes insulated water bottles, thermoses, and accessories for any adventure.

Scrub Daddy makes high-performance cleaning products by combining exclusive materials with fun, functional designs.

Cutipatch makes a line of patches designed to soften and hydrate cuticles.

Vacation creates a safe and clean sunscreen formula featuring the nostalgic smells of coconut, banana, and pool water.

Drink Ain't makes a non-caffeine-based energy drink designed to combat midday fatigue and improve cognitive focus

Phira Health developed a discreet, non-invasive wearable device built into an earring-back to track hormone patterns in real time

Brumefilter makes a clip-on bathroom faucet water filter designed to improve skin health

Ommage makes contemporary, minimalist beauty products, centered on tactile, sculptural packaging and clean, vegan formulas

Sove Collective creates intentional, comfortable sleepwear designed for staying in and slow mornings

GrowBeyond makes wellness products that focus on the nervous system through botanical rituals

Batta offers all-natural, high-quality cake and frosting mixes that are free from artificial flavors and fillers

KOMBU provides a convenient, reusable home-brewing kit for making delicious kombucha.

DedCool offers organic personalized fragrances across mediums, applying scents in all parts of users' lives.