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Oura sells rings that monitor your sleep and activity and offers personalized health insights.

Peptide protocols that are reviewed by physicians.

Nutrafol makes hair growth supplements for men and women.

Arrae makes all-natural supplements to improve skin, gut, and mental health.

Glossier makes minimalistic beauty and skincare products for that "no makeup makeup" look.

Vora makes satiety solutions that help you feel full in less than 50 calories.

Phases offers a range of peptides designed to help with specific health goals.

Caraway crafts well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with

Graza makes high quality, extra-virgin cooking olive oil made completely from fresh olives.

Olly makes non-GMO, science based vitamins & supplements.

Huel offers nutritional food filled with essential carbs, proteins, fibers, fats, vitamins, and minerals that your body needs.

Typical offers a new perspective on everyday essentials, beginning with the towel.

Joydays makes a variety of healthier, low-sugar cookies.

WHOOP makes a fitness wearable designed to help consumers improve exercise performance and sleep habits.

Eat Takeaways makes a range of delicious, ready-to-eat, savory snacks.

Saie offers clean, skincare-infused makeup formulated by beauty experts.

OLIPOP makes flavorful sparkling tonic that supports microbiome and digestive health with prebiotics, botanicals, and plant fiber.

Laneige sells skincare products using water from Jeju Island in Korea.

Rare Beauty makes all-natural makeup to help you feel beautiful, inside and out.

Bummed provides personalized, science-backed care for anorectal health