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El Morocco Perfumery creates scents inspired by the legendary El Morocco nightclub of the Café Society era.

Oura sells rings that monitor your sleep and activity and offers personalized health insights.

Touchland creates hydrating and effective hand sanitizer products to promote healthy living.

Peptide protocols that are reviewed by physicians.

Glossier makes minimalistic beauty and skincare products for that "no makeup makeup" look.

Arrae makes all-natural supplements to improve skin, gut, and mental health.

Nutrafol makes hair growth supplements for men and women.

Mejuri designs luxury, everyday jewelry at an affordable price.

Graza makes high quality, extra-virgin cooking olive oil made completely from fresh olives.

Vora makes satiety solutions that help you feel full in less than 50 calories.

Phases offers a range of peptides designed to help with specific health goals.

Olly makes non-GMO, science based vitamins & supplements.

Saie offers clean, skincare-infused makeup formulated by beauty experts.

Caraway crafts well-designed, non-toxic ceramic cookware that thoughtfully raises the standards of what you cook with

Huel offers nutritional food filled with essential carbs, proteins, fibers, fats, vitamins, and minerals that your body needs.

Eat Takeaways makes a range of delicious, ready-to-eat, savory snacks.

Joydays makes a variety of healthier, low-sugar cookies.

SALT & STONE makes high-performance botanical skincare for active bodies including deodorants, sunscreens, and other skincare products.

OLIPOP makes flavorful sparkling tonic that supports microbiome and digestive health with prebiotics, botanicals, and plant fiber.

WHOOP makes a fitness wearable designed to help consumers improve exercise performance and sleep habits.