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AN ORI produces handcrafted, natural herbal and essential oil inhalers

OOOasis Travel makes a range of stylish, multipurpose travel bags and accessories.

Tote Beauty Co creates all-natural, single-use hair styling products and thoughtful accessories designed for life on the go

OLAPLEX makes bond-building hair care products to restore damaged and compromised hair for all hair types.

Maloa offers a clean, gentle product line specifically formulated for tween skin, ages 9–13

VYVE makes a variety of sugar-free electrolyte lollipops.

DedCool offers organic personalized fragrances across mediums, applying scents in all parts of users' lives.

FilterBaby offers a faucet filter to remove chlorine and improve your skincare routine.

Ceremonia creates clean hair care products inspired by Latin heritage.

Canopy makes a line of reimagined household devices that optimize the home for beauty and wellness.

Hyperice sells a range of products for recovery and movement enhancement.

Liquid I.V. sells drink mixes for any occasion that are packed with electrolytes.

Droo is a liquid dry shampoo reinvented as haircare. Clean, lightweight and invisible formulas designed to refresh, detox and energize your hair.

Fenty Beauty offers beauty products meant to be inclusive of all skin types and tones, and was created by Rihanna.

K18 sells peptide hair care products to reverse hair damage.

Steely designs elevated, premium baby feeding essentials

Manta Chocolate makes raw, plant-based chocolate with clean, transparently sourced ingredients

Mrbl Goods designs objects that turn ordinary everyday items into permanent, hand-carved natural marble objects

Bala makes stylish weighted fitness accessories to intensify any workout routine.

Colorwow sells a range of at-home hair care products featuring a color protectants and treatments.