The Feel Studio Inc. 

Product is sustainably sourced (I believe they use Cone Denim, woohoo) and created with an ozone-wash that reduces significantly the amount of water used in denim production. Love that. I enjoyed the story behind the brand, which is to say that a veteran fashion stylist/creative director/photographer was sick of hauling too much denim on her around-the-world travels that she created <<one denim style to rule them all>> which is, straight-leg, rigid 100% heritage denim, produced in California, U.S.A., rise not too high or low, a leather back patch, and some classic washes. There's a mid-vintage 'Blue Ozone' wash, a nicer classic solid blue ('Dume' wash), a white denim ('White Waves'), a washed black denim, as well as black selvedge + blue selvedge for the raw denimheads in the house. Price point is really high at $425 USD for the regular denim, and about $625 USD for the selvedge, but I chalk that up to a few reasons: small-batch production, custom materials (hardware/button/rivet etc.), USA labour, and sourcing the whole batch of jeans in small batches. C'est la vie. I don't want a crazy-snug fit (scared it will NOT fit, plus, I prefer loose or baggy), so I sized up for a 'straight fit' (one size up) and I went 2-3 sizes up to try a 'baggy trouser fit'. I got 2 pairs in the same wash to try out the sizing. One pair is brand new and another pair I found vintage/used in good condition. Please note, another thing is that this brand is unisex so men can size up and make the product work. Apparently couples or friends will share the jean, etc, sounds cute but I don't think I will be doing that, the denim belongs to and *will* be molded to shape me! (i heard this jean is also one that molds very well in time to the wearer). Excited to try it though, since I am simply not interested in finding 'the perfect vintage 501s'  because it seems like too much hunting, a little bit cliched/basic (I simply don't have time and don't care that much, sorry 20something girls with substacks/affiliate links...). Would rather support a small denim producer with an interesting back story. A handful of famous friends wear this type of jean (Alexa Chung, Bella, emrata, etc. etc.) but that's not why I am interested in this product. If you are going for a Lady Diana-in-denim vibe that is more classic, this could work. Will comment back once I get the product, and comment on its 'rigid heritage denim' quality. 

The Feel Studio Inc. reviews