A review from Thingtesting
Sigh, yet another skincare brand on Thingtesting you might be thinking. 😬 But!
The whole brand is based on bringing more transparency to consumers. They only launched a month ago with 3 sub-brands representing just that; “Raw” is all about mixing products at home, “Lab” are natural serums, “Ten” are basic products with less than 10 ingredients.
I tried a “Raw” kit because I’ve never made own skincare products before. You receive basic ingredients in separate bottles, plus a few mixing tools and empty bottles. After finding my recipe online, I had my own cranberry serum (mix of sunflower and carrot oil + cranberry powder) made in less than 5 minutes 💁♀️.
I was actually surprised how much I enjoyed the whole experience (I did struggle a bit with the french recipes - but hey merci beaucoup google translate 🙏)
Ning Li, founder of Typology, is also the founder of Made.com. When I asked him why the move from furniture to skincare, Ning told me that he saw a lot of similarities in the inefficiencies of the two industries.
Just like in furniture, online penetration is still relatively low in beauty, especially in Europe (“hard to shop online” categories). Both industries are also opaque in pricing and not transparent at all. Ingredients/materials are hard to understand, and price very much contributes to the perception of the product.
And the vision transcends beauty as they want to build a full portfolio of brands that stand for the same values. Watch out Unilever, L’Oréal and P&G.. 👀
From: Paris 🇫🇷
Launched: Launched in Feb 2019
Funding: $10m funding from Alven Capital, Marc Simoncini, Xavier Niel & Firstminute Capital
Price: Typology products are relatively affordable, eg. €7.90 for serums
Shipping: Ships to France only for now 🌍
There’s a lot of open positions at Typology in Paris, check them out here →